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Great reads from around the web on April 23rd

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Based on these factors, select from marketing strategies like emotional storytelling, email marketing campaigns, content marketing, influencer marketing, and more. Measurement and Evaluation Guidelines To know whether your campaign was a success, you’ll need to track metrics related to your goal. What makes your nonprofit stand out?

professionals

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , Engaging with comments on your content. . charitywater. announcing a.

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Social Media 101 TweetChat: Twitter

Tech Soup

The TechSoup Digital Storytelling Event offered an interesting example of a great tweet in that the campaign kicked off with a question posed on Twitter that gave followers an opportunity to share information and resources, opening up an engaging conversation on the topic of using video for nonprofits and libraries.

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Please leave a comment if you're one of the bloggers I should be reading and pointing to) . score out of 5.0).

Goal 50
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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 76
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Drop a comment or link back and I'll round it up for next week's summary. What do you think?