Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 22, 2011
I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. ROI is as an acronym for a business term, Return on Investment.
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2009
Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.
Achieve
JUNE 1, 2023
For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. When your data is clean and accurate, you can boost the ROI of your outreach efforts because you can reach out to each demographic in ways that resonate with them.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 2, 2009
A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. You're testing different social media tactics and learning what works. The evaluation guide's worksheet offers an IQ test for your objectives.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 26, 2007
I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. Tim Davies from the UK volunteered to be the guinea pig and test the thinking process (a logic model of sorts) for his newly launched web project that incorporates social media strategies. See her chart specifically.
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