Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. This year’s big headlines are: .

Benchmark 76

Benchmark Hunger Headline FAQ 76

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

sgEngage

NOVEMBER 30, 2023

Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? What is the experience of my staff?

Nonprofit 91

Nonprofit Adopt Chart Press 91

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): By now, you should have a defined gift range chart to demonstrate the impact of various giving levels. A half-day or an 8-11 a.m.

Campaign 57

Campaign Tools Phase Accessibility 57

Get Fully Funded

AUGUST 1, 2022

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Use headlines to let the reader know what to expect in each section.

Newsletter 124

Newsletter email Create Template 124

sgEngage

MARCH 28, 2023

Instead of parading a variety of colorful charts and graphs in front of them, narrow in on the key point you want your board to know or what they need in order to make an informed decision. Include headlines in your graphs and clear section headers or keys that make your information easy to follow.

Story 66

Story Benefit Communication Report 66