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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

They could be delivered to a junk mail folder or possibly worse, not delivered at all and rejected as spam by the receiving mail server like Gmail, Hotmail, AOL, Yahoo!, Help your recipients avoid the “This is Spam” button/link at all costs. The above chart shows why people will mark an email as “spam”. Make it personal.

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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. It will also help to prevent people from marking you as Spam. This component is called segmentation! The worst thing you can do: not segment your audience.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ). I am avoiding spamming all three networks with cut and paste streams.

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Intro to Google Analytics - Part 3

Connection Cafe

Unfortunately, some international traffic is likely to be from spammers & spam robots, but most are probably legitimate. If you can remove internal traffic, this report can help you decide how often to refresh content. The chart below is for a site that shows an average of 5.16 Where do those visitors come from?

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NpTech Tag Summary: Putting the U in YouTube, Some Cool Events, and Electronic Sheep Dreams

Beth's Blog: How Nonprofits Can Use Social Media

Yikes, the first ever tag spam I've seen in the NpTech Tag Stream! Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. Michele Martin discovers a really useful tool called FeedCycle that lets you publish serialized RSS feeds or chunks of content. NpTech Talk.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. CAN SPAM laws so you don’t have to worry about it. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy. Good images.

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Great reads from around the web on July 1st

Amy Sample Ward

." Facebook Reporting Guide Shows How Site Is Policed (INFOGRAPHIC) – "Facebook Inc offered a rare peek on Tuesday at one facet of the elaborate system it uses to police its 900 million-user social network, as it attempts to keep it free of content it deems offensive, illegal or just plain inappropriate.

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