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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

Channel 249
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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. The common tip?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Focus on optimizing donation channels for mobile. Passionate explaining of impact?

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Include photos of the donors or the company logo whenever possible.

Charity 128
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

The steps include reading, commenting, and sharing stories of personal behavior change. We view our social media channels as a fun on ramp to our ladder of engagement. For example, in August, 2011, when an freak Earthquake hit the east coast, they shared photo of some lawn chairs being turned over with the headline, “Earthquake Damage.”

Measure 97
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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Tell compelling stories. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? Perhaps there is a lot to learn from headline writing skills.