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3 Tips to Start A Donor Acquisition Program

Bloomerang

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. Number of donors vs. average gift size One reason December 31 earns more than Giving Tuesday involves the average gift size for individual donations on each day. and 10 a.m.

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6 Ways to Improve Donor Emails

Roundtree

Email remains one of the most important channels of communication. But you can boost retention by reducing the number of topics in your email. #2: If your organization has donors who give monthly, time a monthly email to arrive the day after their gift is drafted from their bank account or charged to their credit card.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Text Fundraising: The Ultimate Guide

Qgiv

Recurring giving is another feature to take into account as recurring donation increases donor retention. While you don’t want to spam your supporters with long texts, you still want your messages to be compelling. Use multiple communication channels to share your text fundraising campaign with your supporters.

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. You might try mentioning the last gift a person made or perhaps the name of an event the person recently attended. Retention – the goal of this type of communication is to enhance an already existing relationship and to encourage ongoing loyalty.

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20 Resources for Your Year End Giving Campaign

Connection Cafe

The New Normal in EOY Multi-Channel Fundraising : A successful marketing strategy has expanded beyond direct mail and email. Learn about other effective channels and how you can utilize them to drive online donations. Utilizing the gift ask chart in this article is one way to do that. Stewarding your donors. Love your donors?