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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Fundraisers have other metrics available. Any number of variables can influence these metrics. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We

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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Stand up 2 Cancer. Prostate Cancer Foundation – Athletes for a Cure. See a sample of what the stats look like here. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. Tags: facebook guest blogging metrics nptech social media socialnetworking.

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Here is an example of a fundraising campaign with a “micro-goal” by Stupid Cancer – a campaign such as this can have its own target that will help you to achieve your organizational goal. Study Past Fundraising Trends.

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

For example, perhaps your idea for creating a nonprofit focused on raising funds for children fighting cancer started with one family’s need for support in a challenging time. Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. The answer could be “both.” Hold interviews.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey.

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Women in Nonprofit Technology Who Rock: Adding to Fast Company's Most Influential Women in Technology List

Beth's Blog: How Nonprofits Can Use Social Media

Amy Sample Ward writes a blog about nonprofit technology and social media and is the community builder for Netsquared. is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Rachel Weidinger. Laura Whitehead. Laura Lee Dooley. Jordan Viator.

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Great reads from around the web on January 24th

Amy Sample Ward

Multiple Constituent Groups, One Database: Case Studies | Idealware – A great collection of three case studies from very different organizations, including Fight Colorectal Cancer, Sarah's, and Earthjustice. How are you managing your data?

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