Cancer Metrics Ratio Sample 
Connection Cafe
AUGUST 9, 2013
For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 6, 2012
Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio.
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