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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Create your year-end campaign calendar.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

When a donor clicks that Donate button and makes a gift, what’s the very next thing they experience? Thank you for your support.” …plus the standard default language. Thank you so much for your generous gift. For extra sizzle, add a video of your mission in action to show donors what their gift will make possible.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . I like to call first-time donors who made an above-average first-time gift. Please put it on your calendar for next year as a ‘must do.’ Don’t count on them remembering. or “ You did it!

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What Every Nonprofit Website Should Include

Allegiance Group

Make them stand out on the page and use language that inspires action, such as “Give Today” or “Support Our Mission.” Use concise language and engaging visuals to effectively convey your message and capture the interest of your audience.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

Ask yourself what you can do to make sure donors feel good about their gift to your nonprofit. Build trust at every turn by learning their name and a little about them and by following up on their gift with news about how you put their money to great use. Look at the click-through rate of your most recent email. Add a campaign.

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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. percent after inflation adjustments) for calendar year-end giving in 2022.

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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

Put together a master marketing calendar. To make your multi-channel marketing efforts successful, it’s important to implement a campaign calendar. Your communications across every channel you use should be included on the calendar. Text messages have an astounding 98% open rate and only take 90 seconds for a response.

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