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Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All rights reserved.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Direct Mail typically generates a 0.5% In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Eldr : News for the 60+ generation. February 24, 2009 | Laura Copyright © 2008, Care2.com

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Harness the creative power of user-generated content. For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads. Copyright © 2008, Care2.com All rights reserved.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Direct Mail typically generates a 0.5% In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Eldr : News for the 60+ generation. February 24, 2009 | Laura Copyright © 2008, Care2.com

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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email Communications Honorable Mention: NRDC - National Resource Defense Council Winner: KQED Came up with sassy email newsletter and went against broadcasting best practices. November 20, 2008 | Jordan Viator Copyright © 2008, Care2.com Use of Convios multi-lingual tools helped CI reach out to both English and Spanish speakers.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The younger generation seems to prefer to donate online, rather than through the mail. Multi-generational organizations like schools [graduates ranging in age from 18-90+] have to be comfortable with all modes of communication. The same has happened with radio, broadcast TV, and now even cable.

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Who Owns Visitor Content?

Museum 2.0

Can you broadcast the photos to the web to be manipulated by web visitors in an “online exhibition”? Every museum element that allows visitors to generate content has explicit labeling about ownership and potential use of the content. Can you use those snippets in a set piece for the traveling exhibition? Not likely. Umbrella Policy.

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