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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). So trackbacks and comments get more weight than clicks and views.

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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. For example, are you bookmarking everything you come across into del.icio.us

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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. For example, are you bookmarking everything you come across into del.icio.us

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Great reads from around the web on March 30th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

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Digital Life Hacks: Savvy Social Media

Connection Cafe

Pinterest and Flipboard are for bookmarking and content sharing. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions.

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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic).

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

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