10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Direct mail.
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