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How Do You Measure Up? [Benchmarks Webinar]

Care2

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. These disorganized efforts take valuable staff time away from mission-critical work. Introducing Demographics via Candid.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Video engagement on social media is the measurable action that viewers take after watching. He and his team work with nonprofits across the U.S.

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Data to support the relentless pursuit of racial equity 

Candid

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

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Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

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Apps and Tools to Energize your Base

Care2

This session was an interesting look around the ever-evolving universe of online and mobile tools used to mobilize people online. Download the e-benchmarks study for all the analysis. Last week I attended a session on this topic at the Women Who Tech TeleSummit. The session was entitled Apps and Tools to Energize your Base.

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Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do.

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