Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Connection Cafe

OCTOBER 12, 2011

It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week! We had a great time hearing about the new and innovative ideas buzzing around the event fundraising community. Pick up the guide here >> You can also review the presentation below (using Prezi): Let's Get Nerdy!

Benchmark 29

Benchmark Baltimore Texas Convio 29

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization.

Metrics 53

Metrics email Campaign Rate 53

Connection Cafe

DECEMBER 15, 2010

When it comes to your fundraising events, if you were starting over, how different would they look? Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Drive fundraising productivity.

Marketing 55

Marketing Tips Online Analysis 55

Care2

OCTOBER 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks so much for your participation.

Survey 28

Survey Social Media Online Advocacy 28

Connection Cafe

FEBRUARY 10, 2010

For example, Convio client Environmental Defense Fund ( [link] ) started out as an advocacy organization focused on preventing the use of DDT. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy. But some take the opposite route.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: We absolutely do!

Social Media 34

Social Media Trend Advocacy Online 34

Connection Cafe

APRIL 5, 2010

Well it is officially spring in Austin and with spring brings a return to warmer weather, longer days, Easter egg hunts, and metrics for the nonprofit professional. Overall, 69 percent of organizations raised more in 2009 than 2008, while 31 percent saw declines in their online fundraising. Small organizations grew fastest. .

Convio 35

Convio Benchmark Files Metrics 35

Connection Cafe

JUNE 27, 2013

Website traffic is down and website conversion rates are stagnant – yet online fundraising continues double-digit growth. So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference.

Benchmark 42

Benchmark United States Metrics Gift 42

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Care2

JULY 29, 2012

In fundraising, did you know that the more you ask people to suffer, the more money you will raise? Peer-to-peer fundraising events often bringing in more revenue than any other fundraising campaign. Highlights include: 68% of peer-to-peer fundraising events are endurance events. It sounds crazy, right?

Raise 76

Raise Money Cancer Fundraising 76