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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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How To: Use Social Media To Boost Nonprofit Fundraising

TechImpact

The best way to establish your new shiny social media accounts is to follow a lot of people. These alerts usually shows your avatar and often time your bio. Make sure your avatar and bio information is up to date and start actively following as people in your community. Visual storytelling. Target #hashtags.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

These questions can give you the insightings into things like what motivates people to give monthly, how your donors engage with your cause, what age group, gender, and occupation is most likely to support your nonprofit, and how you can communicate with them better. People like surveys that are short and sweet. It is a win/win!

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Tips for Making the Most of Tweetups

Amy Sample Ward

You aren’t bound to 140 character updates any more, so let your storytelling flow! Tip #3: Meet Real People. Only knowing someone by their avatar or their username may make it difficult to share stories and ask hard questions, online. Tip #1: Share Great Stories. Lesson: Listen! Tip #2: Ask Hard Questions. Lesson: Ask!

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Most people who work in the nonprofit sector do so out of a commitment to a cause or passion bigger than themselves or their desire for material things. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Reading books does that.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Write Good Captions. Today, Instagram users have evolved.

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