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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. and an external audience (public at large, new donors, lapsed donors , politicians, etc.)

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Online donors are increasingly citing social media as the communication tool that inspires them the most to give. Your NGO has a visually compelling avatar that is used consistently on all social networks. Donors and followers will associate your NGO with your avatar. Create powerful stat and inspirational quote graphics.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.). Please note: Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. 800 x 400: Best for Facebook, Twitter, LinkedIn. Retweet donors, supporters, and ambassadors.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. List three calls-to-action (donate, share on social media, become a monthly donor, sign a petition, etc.).

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

1) Each new “Follow” results in more exposure for your nonprofit’s avatar, and thus likely more followers of your nonprofit. Every time you follow a new Twitterer that is one more time that your nonprofit’s avatar is seeded throughout the Twitterverse. As of today that number is 82,250.

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