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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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How To: Use Social Media To Boost Nonprofit Fundraising

TechImpact

These alerts usually shows your avatar and often time your bio. Make sure your avatar and bio information is up to date and start actively following as people in your community. Visual storytelling. By ingraining yourself in the community through your content marketing efforts, you’ve made asking for donations a lot easier.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. Consider offering exclusive content, a VIP ticket to your next fundraising event, or an entry into a raffle. Barriers To Giving: What is preventing them from giving, or giving more?

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. There’s way too much marketing happening on social networking sites and not enough storytelling.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. There’s way too much marketing happening on social networking sites and not enough storytelling.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. Storytelling is the buzzword of 2016 – and for good reason. It should be published in a largish font, have plenty of visual content, and a clear call-to-action. Yeah, right.