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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

For instance, there are many free resources online, including audio editing software, that dramatically cut podcasting costs. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Produce content for a low cost. Cover a variety of topics.

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How to Leverage Content to Scale Your Next Event

AccelEvents

Content marketing is an online marketing process where written, visual, or audio content promotes a goal. . If you have presenters, then you need to prepare them for this content production phase. Is there a visual component (preferable) or an audio-only. Content Marketing Strategy. If it will be hosted as streamed content.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Assess website analytics. Your site must be: Perceivable: All users should be able to perceive the information on your website.

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When to Revisit and Revise Your Brand Narrative

Forum One

If so, when will we phase out that message and transition fully to a new one? Ideally, you would review your tagline, slogan, and standard “about” text alongside your other brand assets during the rebrand process to ensure that they all reflect the same brand pillars.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

Review your website analytics. You can boost perception by using sufficient color contrast between the foreground and background, adding alternative text to images and videos, and creating audio descriptions for text when necessary. This lets you know which pages visitors are most interested in.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

You can easily adapt these for your nonprofit’s event, and review them before, during, and after your event to gauge your success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success.

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Benetech: the Equilibrium Change Machine

Beneblog: Technology Meets Society

The book is an expanded version of their seminal article in the Stanford Social Innovation Review from 2007, “Social Entrepreneurship: The Case for Definition.” Before Benetech was founded, blind people were read to either in person by a family member, volunteer, or paid reader, or via audio cassette tape.

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