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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. For nonprofits in the U.S.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. They invoke a mood.

Profit 124
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Event Microsites: Does Your Fundraiser Need One?

DipJar

Event microsites are single web pages or a cluster of web pages focused on promoting individual fundraising opportunities. A microsite can be a highly effective way to promote your organization’s fundraising events, but only when you have a dedicated, intentional web design and development strategy to guide the process.

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[VIDEO] 4-Step Plan to More Donations and Greater Fundraising Results

Bloomerang

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

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