Donor Appeals: The HOW Matters as Much as the WHY
Bloomerang
APRIL 22, 2021
I support nature conservation — the mission is urgent and essential, and the numbers too compelling to overlook — but this blitz of high-impact marketing materials left me cold. I have given to conservation-focused groups in the past, so the high-level mission fit was there. They need a concise, compelling reason to engage.
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