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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

Advice 98
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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. If you’re not sure what to say, here’s a list of sample phrases you can use to thank donors. Write that.

Gift 119
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Why your Nonprofit needs an AI Prompt Architect (Job Description)

Whole Whale

These prompts can take many forms, including chatbots, virtual assistants, web interfaces and voice assistants. This work can include writing newsletters, social media posts, research articles, editorials in the voice of the founder, and grant writing. Here are just a sample of a few AI tools that can boost creative output.

Job 52
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The AI Writing Prompt Formula and Prompt Ideas

Whole Whale

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials.

Ideas 52
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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”. There is a huge need for adequate medical care and attention for for those struggling with mental illness. Use jargon or industry-specific language. Don’t they deserve your voice and your passion?

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Examples of Nonprofit Storytelling to Increase Donations and Involvement

Get Fully Funded

It allows them to have a voice in your message. People these days literally have the attention span of a goldfish, so keep your story short to keep the donor engaged. A bad story uses lots of insider language, jargon and “we.” It gives dignity and context to the beneficiaries and connects their lives to the donors. Use visuals.

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Leveraging Petitions for Online Fundraising

Connection Cafe

It’s hard to get people’s attention these days. Petitions encourage your audience to feel like part of a community by inviting them to add their voice to a chorus of advocates. Inboxes are chock-full of appeals from retailers, political candidates, and other nonprofit organizations, all competing for the same eyeballs.