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Why your association needs to adopt a data governance policy

Nimble AMS

Does your association have a data governance policy? But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

Policy 117
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Data-Enhanced Learning Management & Certification for Associations

Nucleus

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. The Nucleus data analytics platform has two dedicated and ready-to-use packages for precisely these types of analysis: Learning Management and Certifications.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. Plan Ahead As your association collects data over time, it is important to have a plan in place as to when, how, and to what purpose data will be collected. PUHLEEZE. ” Can it inform action?

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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

In an interview for our Book Association 4.0: Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Match Experiences to People Professional development and certification are primary revenue sources for associations. Gartner provides this definition.

Tech 221
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Salesforce or Microsoft: What’s the right CRM platform for your association management software?

Nimble AMS

More associations are moving to CRM platform-based AMS systems. . Here’s why this approach is important and what you should know about choosing the right solution for your association. Performance and scalability – As associations collect more data and use more systems, performance becomes even more important.

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Reduce Data Sprawl – Your (Association’s) Life Depends On It

Nucleus

A critical and accelerating – but easily-addressable – problem Former Gartner Research VP (and Director of World Wide Technologies for American Express) Jim Sinur recently wrote an op-ed piece with direct application to the member industry.

Life 130