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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Create a heat-map to show them where they live, or a series of charts to breakdown their values.

Analysis 105
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Crowdsourced data is not a substitute for real statistics

Beneblog: Technology Meets Society

An analysis team from European Commission's Joint Research Center analyzed the text messages gathered through Ushahidi together with data on damaged buildings collected by the World Bank and the UN from satellite images. We think that this is important and valuable.

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Using a Matrix Map to View Impact and Profitability

NonProfit Hub

Authors Steve Zimmerman and Jeanne Bell have introduced a proven method for change management called matrix mapping. The matrix map cultivates sound decision-making that embraces the entire organization’s capacity rather than one program or person. Intro to the Matrix Map. Check out a sample of the matrix map.

Map 28
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DIY Community Engagement Metrics

Amy Sample Ward

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). View more presentations from Amy Sample Ward.

Metrics 219
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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? Disaster work. How long do you need to archive the data?

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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Mapping Strategy to Metrics, Benchmarking, and ROI. Make Time for Reflection. Build in daily or at least weekly time for reflection on your social media strategy and use to make improvements.

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Achieve Client Wins Award for Custom Website

Achieve

After conducting a thorough analysis using the site’s Google Analytics, Achieve developed a plan that would accomplish the goals set during the kickoff meeting. To accomplish this goal the team conducted a thorough usability analysis on the old website to determine high traffic areas.

Award 52