action-listening 
Whole Whale
SEPTEMBER 8, 2023
While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.
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Amy Sample Ward
SEPTEMBER 20, 2010
While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Listening Dashboards. Then, for each group, create a chart with 4 columns and identify: Their goal: why do they engage with you. Action: The action or connection that ties it together. Facebook Insights.
NTEN
MAY 27, 2010
How does the techie learn to listen to the needs, build relationships, and develop solutions that meet the organization's goals? This is the wrong course of action. Most good relationships being with understanding, a mutual agreement on a course of action or common direction. The Organizational Chart ~ Look for Obstacles.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2007
What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). It was a little nerve wracking to do that off the top of my head because when I listen I have to process by writing down. Tags as a metric. What's the outcome? How might you measure it?
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