Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. You want to focus on the goals and outcomes (benefits) first - not the metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

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Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). My problem now is that I don't do a lot of processing with a pen or marker/flip chart anymore -- but I was standing up there, so I jotted some notes down on my moleskin. Tags as a metric.

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