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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. The underlying analytics were impressive.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. Did you know the average nonprofit email open rate for nonprofits is 25%? For donors who pledge or make a donation, send them a donor acknowledgment as soon as possible.

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How to Monitor & Adjust Your Fundraising Development Plan Throughout the Year

CauseVox

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Sample SMART fundraising goals Reflect on Your Focus Areas Begin by asking yourself some key questions related to your goals and focus areas. Are you on track to meet your goals?

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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

First use this year’s revenue to establish a baseline for all your expected revenue, including but not limited to individual giving, major gifts, events income, expected pledges, and grants. Growth Rate: The expected percentage increase in revenue. Retention Rate: The percentage of donors who gave last year and this year.

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Finding the Best Consultant for Your Nonprofit: Taking a JEDI Approach

Bloomerang

In this article, we’ll provide some guidance to those who are ready to move beyond the board statement or public equity pledge to actively and intentionally implement Justice, Equity, Diversity, and Inclusion (JEDI) practices and strategies into their consultant search process. . Here are some sample questions: 1.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . Here are some action steps you can take to get started. Action Steps to Increase Donor Loyalty.

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How to Set Up Recurring Donations for Your Nonprofit in 9 Steps

Neon CRM

Unlike a pledge—where a donor promises to make a gift later but not in the present—a recurring donation means funds are donated right now and then again at regular intervals. Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Then test it again. Did it work?