The Numbers Are in and They Ain’t Good. Will Nonprofits Continue to Turn a Blind Eye?
Pamela Grow
APRIL 29, 2023
And the retention of those new donors was a leading cause of the decline. The sharp decline in new donor retention, which decreased by 21.8%, represents a significant challenge to the industry. The decline in donors has been a steady trend since 2012, with a 19% overall decrease. Monitor your donor retention.
Let's personalize your content