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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Top 4 Online Fundraising Tactics Your Nonprofit Can’t Live Without

NetWits

Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift.

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professionals

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

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Improve member loyalty in associations with the rise of the subscription economy

Nimble AMS

How auto-renewal of individual and company memberships can increase loyalty and retention. Associations that can differentiate themselves are on the leading edge of member retention. in 2011 according to a 2018 survey by McKinsey & Company. Member loyalty. It’s always on the minds of associations.

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Research Friday: Controversial Nonprofit Compensation: Are We Missing the Point?

ASU Lodestar Center

First up: The Chronicle of Philanthropy’s recent survey of more than 900 young nonprofit professionals. Case in point, YNPN’s 2011 survey of young nonprofit workers found that “commitment to remaining in a nonprofit job weakened as employees got older.” In 2011, 35% of respondents said that “direct service” positions—i.e.,

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Research Friday: Lessons in board governance

ASU Lodestar Center

In April of 2011, a story broke regarding The Central Asia Institute, a nonprofit organization. Thankfully, a recent survey conducted by BoardSource in 2012 shows signs of increased governance among nonprofits 2. Boards continue to adopt conflict-of-interest policies, whistleblower, and document-retention policies.