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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Examples and practical tips to live by. Maybe a hat or pair of gloves?

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

But raising funds online is not about technology, any more than raising funds through the mail is about paper. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. For example, the loyalty factor for donors acquired through generic giving pages is 66.7%

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. WWT 2010: Apps and Tools to Energize Your Base. Nutshell Mail – [link]. If you do, check out Nutshell Mail for reports on your various social media presences.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Volunteers of America: Getting Results

Connection Cafe

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. Thanks Donna for contributing this excellent example of multichannel success! How’d they do it?

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Another example of indirect content is that of social networks.

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