2010 Benchmark Rate Trend 
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.
Care2
APRIL 9, 2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.
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Care2
MARCH 22, 2011
Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.
NTEN
SEPTEMBER 9, 2010
With more than half of 2010 now over, it might be helpful to review some updated statistics. . The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . Through June 2010, online giving was up 11.7%
sgEngage
APRIL 12, 2011
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends.
Care2
JANUARY 30, 2012
So without further ado, here’s the scoop: A lot more money – Every organization in this data set raised more money in 2011 than they did in 2010. Overall gifts in this group increased by almost 25% over 2010. Lower average gifts – 79% had lower average gifts in 2011 vs. 2010.
Connection Cafe
MARCH 14, 2011
Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.
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