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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Of the 53% of nonprofits that spend money on social advertising, only 17% invest in Twitter Ads compared to 97% who spend on Facebook Ads and 47% on Instagram Ads, according to the Open Data Project.

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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. donating money). The findings mirror many of benchmarks in the Convio report. Email fundraising response rates averaged at 0.13

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Online Fundraising Best Practices

Care2

300 billion was raised in 2008 (Giving USA); * $15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December. Seven Online Fundraising Strategies You Can Do Right Now. Did You Know? *

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5 Good Nonprofit Infographics

sgEngage

World Giving Index Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.&# 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

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Convio Releases Nonprofit Online Marketing Benchmarks Study

Care2

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “People are still giving.

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