Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Giving Retention Metrics Demographics 119

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback. Creating experiences that fulfill their needs.

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Demographics Retention Donor Research 72

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. In a survey of 200 nonprofit organizations, Freewill found that nonprofits using virtual technology plan to steward major donors as follows: Phone conversations (21.6%). Emails (19.9%).

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Virtual Donor Fundraising Retention 62

Whole Whale

SEPTEMBER 8, 2023

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Evaluate telethons and phone banks – what makes people donate on the spot? Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

OCTOBER 31, 2014

Blackbaud brought together 14 nonprofit experts in an eBook to share tried-and-true donor retention strategies, tips, and ideas. A touch can be a simple "I''m thinking of you" note, a phone call to say that you''re thinking of them, or even a reminder of how important they are to your life. Create a retention calendar.

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Donor eBook Calendar Retention 67

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

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Org Raise Tools Help 81