Study finds 5.2 percent fundraising growth but low retention in 2020
Candid
MAY 14, 2021
Based on aggregated data from seventy-four giving platforms and issue- and action-specific apps and tools, the report, Giving in Unprecedented Times: A Lookback at 2020 U.S. percent) donors, donor retention rates declined across all donor categories, with only the largest nonprofits ($5 million to $25 million) seeing an increase.
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