Study finds 5.2 percent fundraising growth but low retention in 2020
Candid
MAY 14, 2021
Giving Data & Trends (38 pages, PDF), found that the growth in overall revenue was driven in part by small donors (between $101 and $500 in total 2020 giving) and “supersize” donors (at least $50,001 in giving), who gave 5.8 percent and 11 percent more, respectively, than they did in 2019. percent and 8.4 percent and 14.9
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