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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Dwinton. You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

Metrics 81
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

professionals

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

Practice 107
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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67
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Why don’t my friends like me on Facebook?

Connection Cafe

Post photos—people like pretty things. Ask for photos – people think they are good at taking them. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Metrics, metrics, metrics.

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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. Photo shoots, concerts, markets, performances, street fairs, and movie viewings can all be great fundraising events.

Money 130
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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. Some solutions allow you to track key metrics via an online dashboard for various campaigns. We’ll cover more about the metrics you should analyze later.

Ideas 79