Data hoarding: Does the term apply to your donor data?
3rd Sector Labs
MARCH 1, 2015
You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Have you done the math on returned mail? If 5% of the addresses are bad, that’s 5,000 pieces of returned or wasted mail each mailing. Donors lapse. Some move away. Others pass away.
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