M+R

JULY 6, 2023

We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. Posts can be up to 500 characters, and they can include links, photos, or videos up to 5 minutes long. We think Threads can fill that gap.

Twitter 102

Twitter Org Meme Alternative 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship. Social Bookmarking.

Convio 50

Convio API Nptech Summary 50

Wild Apricot

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. Consider the different ways you might measure the success of a specific process (e.g. Feedburner.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Measuring the Value of Your Blog. Social Media Metrics: Distributed Influence. Harry's Fundraising Video. Let the Change Blogging Meme Hit The Road. The What, Why, and How of Facebook Fan Pages. Gnomedex Real Time Fundraising Experiment. Online Community Engagement Strategies. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

Saleforce Nonprofit

NOVEMBER 4, 2021

To keep people’s attention, the most popular tactic by far is video. However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69