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Building Personal Relationships with Thousands at a Time

NetWits

As evidenced by the post title, I like to think of targeted content as the ability to build personal relationships with hundreds, or even thousands, of constituents at a time. Let’s say your organization has 3 primary service programs: animals, homeless and youth. The Power of Personalization. What is Targeted Content?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Every action you take in LinkedIn Groups reflects your personal brand and the brand of your nonprofit. Curated content relevant to your mission. Keep that in mind! Should your nonprofit create a LinkedIn Group?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Make digital appeals personal and highlight donor benefits. Personal stories, donor benefits, time sensitivity? Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction.

Lesson 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. Promoting a virtual event isn’t really any different than promoting an in-person event. Press releases.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

“We’re listening for those conversations, and trying to meet those people where they are, rather than going out and saying, ‘This is the exact demographic profile of the person who we want to reach.’”. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.

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Get the Tools to Train and Educate

Tech Soup

Job training for at-risk youth, veterans reentering the workforce, or even homeless populations. In addition to having all of the functionality of GoToMeeting , GoToWebinar lets you keep track of webinar registration and attendance, and its polling and survey features help you get audience feedback. Train Others to Manage Finances.

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How to structure your nonprofit social media plan

Get Fully Funded

Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Think of the typical person following you on social media and think about what SHE is interested in. Engagement through thank-yous, polls, contests, or highlighting a volunteer or project. Saving bears?