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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. .

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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Hot Button Issues at SXSW: Kony and Homeless Hotspots. Schipul, a web marketing agency based in Houston, Texas, announced yesterday during the 2012 South by Southwest Interactive festival that Tendenci, a content management system (CMS) will be released as an open source solution. .” New Empire Builders Podcasts.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. ” Rather than gimmicks, spotlight your mission.

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Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup

We know that good stories power fundraising and marketing, so join one of our free events to discover powerful case studies and connect with digital storytelling experts in your community. Boston, Massachusetts: Tech Networks of Boston: Creating a 90-Day Online Marketing Plan for Your Nonprofit. Wednesday, September 20, 2017.

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Changebloggers List + Wanna Meetup?

Have Fun - Do Good

A couple weeks ago I asked you and the Have Fun * Do Good Facebook group for suggestions for Changebloggers, people who are using their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers/listeners/viewers' taking action to make the world a better place.

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

They aren’t interested in large-scale issues like ending homelessness — that goal feels too big. But providing meals and blankets for the homeless people in their community is more attainable. Donors don’t trust large organizations and can spot platitudes a mile away. It’s a difference they can see.

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Writing for Change Conference: An Interview with Elizabeth Pomada

Have Fun - Do Good

I told the conference co-founders, a husband and wife literary agent team, Elizabeth Pomada and Michael Larsen , that I'd help to spread the word about the conference so I interviewed Elizabeth for the Big Vision Podcast. Self-publishing is a great way to test-market your idea, and your book. You have to research the market.