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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

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How to structure your nonprofit social media plan

Get Fully Funded

Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Photos and video will help your passion will come through. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. Video is king! So, post videos!

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

A good benchmark might be visitors who spend at least 2 minutes on your website, but of course, this can vary depending on the structure of your website. Hint: Create a goal based on the destination page. This would be helpful to track goals such as video plays and downloads on your website. Need some help?

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

They can be a video interview with the donor about the mission. Hint: It’s the XYY Soup Kitchen.” Send a video or audio “thank you” through social media or email. Sponsors or major donors, whether they are in attendance or not for a major event, can share a pre-recorded video on stage. Design them free on Canva.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Set goals like these, then structure your campaigns around them. Follow the appropriate account structure. Not to mention, paid accounts actually unlock additional features like video and image ads.

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

Here’s a hint, it wasn’t the length of the content. Include video testimonial – If possible, record a video testimonial to supplement your case study. Whether it’s in the form of clearing grammatical errors, or improving the structure and flow of your content. Has over 200 social media shares.