Headline Mail Survey Test 
Whole Whale
SEPTEMBER 8, 2023
Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.
Connection Cafe
APRIL 29, 2014
Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Is that a smart phone or direct mail piece tucked in their pocket? Make sure testing is part of your day-to-day process. Do some science.
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Pamela Grow
DECEMBER 14, 2023
Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.
Nonprofit Tech for Good
JANUARY 10, 2022
Miscellaneous: The nonprofit must respond to Google’s annual program survey. The annual survey is emailed once a year and can also be submitted by going directly to the online form. Signing up for you mailing list. You can also use A/B tests to determine the effectiveness of different landing pages.
Care2
JANUARY 15, 2009
Survey Your List: Ask your subscribers which subject areas they are interested in reading about. Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both.
Bloomerang
AUGUST 28, 2021
I’ve tested it. They do the mailing. Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces. Just choose in the poll how many appeals mail and email you sent. Test, test, test. Test your subject lines.
Connection Cafe
APRIL 13, 2018
Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. With the advent of the Internet, email, and social networking, many school fundraisers are wondering: Does direct mail fundraising still work? Include headlines and plenty of white space to make it easy to read.
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