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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Conversation starters are questions, visuals, anecdotes, stories, or other snippets of content that you share on social channels to ignite engagement. This list should be with you when you are planning out your content and engagement for your social media channels. Use Participatory Research Techniques To Discover Engagement Topics.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Highlight growth in conversions.

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Brand Evangelists Within Your Organization.

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

In preparation, I’m doing a pre-recorded skype interview with Robin as a back up for a live interview. Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. As is my presenting style, this will be an interactive session.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

The steps include reading, commenting, and sharing stories of personal behavior change. For example, in August, 2011, when an freak Earthquake hit the east coast, they shared photo of some lawn chairs being turned over with the headline, “Earthquake Damage.” Source: grist.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Tell compelling stories. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

You can learn a lot about that more through this informative interview by The Buzz Bin with Steve Bridger on the Buzz Director. Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. " You read an excerpt here.