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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

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professionals

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Let’s Play with Soap!

Achieve

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space.

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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Search for a local chapter. Pin something you pinned or an image from your site. Post on a forum. Listen to a podcast.

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives.

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How-to: Edit for the Web

NTEN

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « What Makes A Campaign Go Viral? Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Ask them what they like and dislike about your current e-newsletter. by age, interest, activism level).