Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
After all, it’s easier to sell tickets than ask for a gift. . If people barely know you exist, it’s too soon to ask for a big gift. A donor makes a $300 gift. In other words, the event wasn’t a one-off transaction but one step in a larger strategy to generate a transformative gift from this (and other) major donors.
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