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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

Source To assess what your donors desire, you can map out a persona or identity or run a survey on your existing network and ask questions like: What topics would you like to learn more about? A good landing page conveys the value of your resource and convinces visitors to trade an email address in exchange for the information.

Content 91
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Humanizing Moves Management Fundraising

Neon CRM

They were testing the water before they jumped in—their interactions with the nonprofit after that gift influenced their decision to give more later on. Her daughter has required volunteer hours at her school; she may be a good prospect for our teen volunteer program.” Donna, mid-30s, is an author who is married with a daughter.

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How to Create a Volunteer Handbook Your Volunteers Will Use

Get Fully Funded

Include email addresses of all employees and phone numbers of those who work directly with volunteers. Can a child or teen volunteer with their parent’s permission? Customer service standards: If volunteers will be interacting with clients, let them know your organization’s policy for treating people with dignity.

Volunteer 119
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Thank You To the Max: Minnesota Give to Max Day Raised $13.4 Million in 24 Hours

Beth's Blog: How Nonprofits Can Use Social Media

Since our outreach efforts focused on providing nonprofits with social media resources, email templates and content such as a video PSA for use on their homepages, it would seem those efforts paid off when it came to driving traffic. Jeff Achen is the interactive media strategist for GiveMN. Multiple answers were acceptable).

Minnesota 110
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How Minnesota’s ‘Networked Nonprofits’ Raised over $10M in 1 Day!

Beth's Blog: How Nonprofits Can Use Social Media

From the looks of our post-event survey data and Google traffic reports, social media played a big part, particularly Facebook. Linked from an email = 5,966. Here are some highlights from our post-event nonprofit survey*: • 55.4 percent said sending out email promotions worked best. . Survey remains open.

Raise 108
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Consumer Attitudes Toward Mobile Giving

NTEN

For this reason, the Canadian Wireless Telecommunications Association (CWTA) commissioned primary research to survey consumers about text-to-give fundraising for the benefit of the Mobile Giving Foundation Canada and charities that use mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011.

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Trust Me, Know Me, Love Me: Trust in the Participatory Age

Museum 2.0

Last month, the IMLS published a report on a survey of 1,700 people, with similar findings about trustworthiness of museums and libraries, and some great added information about how use of the internet benefits both museums (with higher in-person visitation) and visitors (with more ways to find information of interest). It's very relational.