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Could a Recurring Giving Program Solve All Your Problems?

Qgiv

Laura’s practical coaching style and results-oriented strategies help her clients set realistic goals and achieve measurable results. Though recurring giving isn’t perhaps as magical as that title sounds, it really is an incredible tool that is widely underutilized in nonprofit fundraising. Download Your eBook!

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). The key is to continue trying new things, measure your results, and do what you can with the resources at your disposal. So, what led to our above industry average donor retention rates? Sound like you?

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

If that sounds like your organization, don’t discount the power of organic reach! Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. You want your conversion rate to be as high as possible. Ask supporters to share your event.

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The Size Of Your Housefile May be Hindering Your Email Deliverability

Connection Cafe

For the last seven years, the Benchmark Report measured total and usable email housefile size. The size of an organization’s email housefile is not a predictor to success, just as open rates are not a predictor to constituent engagement. more here, Don’t be Fooled by Message Open and Click-Through Rate ).

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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

KPIs give your organization a way to measure the success of campaign-specific goals and your nonprofit’s long term goals. Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Set S.M.A.R.T. Goals S.M.A.R.T.

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Plan the Perfect Annual Appeal with These Tips

Neon CRM

Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More Setting Goals for Your Annual Appeal Your annual appeal’s send date might depend on your individual nonprofit’s mission. Our research revealed that adding multiple links to a single form increased click-through rates in emails. Setting S.M.A.R.T.

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