article thumbnail

Build a Board for the Digital Future

.orgSource

Garth Jordan, CEO of the American Animal Hospital Association , talked about how that attitude aligns with the Board’s relationship with the executive director and the staff. “We’re It’s not just a question of demographics. Then, they must respond to those cues in a way that is intentional and proactive.

Digital 221
article thumbnail

Association 4.0—A Playbook for Success

.orgSource

Boards that are professionally, demographically, and ideologically diverse are more likely to be open to risk tolerance. Jordan is currently CEO of the American Animal Hospital Association.) Leaders must be able to communicate each of those points to both staff and volunteers and to present risk within a cognitive framework.”

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Shame Marketing Approaches Are Not Effective

Media Cause

In 1921, George Lambert (the son of Listerine’s founder Jordan Lambert) pieced together “halitosis” as a medical sounding term for bad-smelling breath and offered the exclusive solution. Talking about sharing and being friends when everything is fine, but immediately taking sides when a chalk line is drawn on the blacktop. Or Madison.

article thumbnail

10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Author: Jordan Viator. Not all fans are equal – fundraising differs between different channels and demographics so stay in tune with where the opportunities and right audiences are. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

article thumbnail

“I just don’t get that generation.”

Connection Cafe

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The New York Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Being a father of high school and college age daughters, I say "I just don't get it" quite often.

article thumbnail

“I just don’t get that generation.”

Connection Cafe

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The New York Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Being a father of high school and college age daughters, I say "I just don't get it" quite often.

article thumbnail

Top 5 Lessons Learned in 2009: Social Media

Connection Cafe

Author: Jordan Viator. It’s clearly one of the best channels that a nonprofit can use to reach this demographic. Guest post by: Emma Zolbrod, Marketing Consultant. Reading the news in early January, I came across a few “Top 5” and “Top 10” lists for a variety of topics tied to 2009. Telemarketing?