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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. If you're on Convio, sourcing Facebook recruits is easy. How's that for ROI? Everyone who comes into our file is sourced. (If

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Convio or Causes? More from the Convio Summit this week. Need to catch up last week's ROI conversations so you can jump in - start here.

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MCON12 Live Blog: Building & Sustaining Relationships with the Next Generation

NTEN

According to the Convio report, the Next Generation of American Giving , Millennials are engaged in charity. Referencing the Millennial Donor Report , when it comes to trusting a nonprofit organization, the factors that influence Millennials, are relationship driven - based on personal connections to the leadership, or the organization.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

Convio , along with CAREUSA , recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing. This illustrates that the ROI of online engagement should not solely be measured by giving online. On average, dual channel donors give $123.29 See chart above].

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

The Tools by Jordan Viator of Convio Social media tools tend to be "bright, shiny objects" with which organizations become enamored. Wordpress, Typepad, Blogger, Convio CMS) Microblogging enables real-time sharing of "bite-size" information, quick news, and update links and real-time collaboration.

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Predicting Donor Behavior

Connection Cafe

Further assume that this RFM segment has a 3-month ROI of.91. By default, clients using Convio’s campaign management services automatically gain access to these demographic, philanthropic and multi-channel variables. and an annual frequency of one gift. In other words, for each $1.00 online) can be used in this RFMA method.

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

See3

She notes that people really rely on social networks for influence on decision-making. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! She says social networks are “not just a bunch of lonely teenage boys.” 84% of people comment, 82% message others, and 39% create content.

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