M+R

APRIL 16, 2024

And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.

Benchmark 66

Benchmark Analytics Google Comparison 66

Forum One

APRIL 23, 2024

Additionally, we’ll cover GA4 retention considerations that may impact your decision. Breaking down the loss of access to UA data and GA4 data retention Universal Analytics (UA, sometimes called GA3) was the previous version of Google Analytics, with GA4 introduced as the latest version in 2022.

Analytics 50

Analytics University Data API 50

NonProfit Hub

JUNE 8, 2016

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. We asked Craver about how to make a case for retention activities if you need to enlist your colleagues and leadership in the process.

Track 28

Track Donor Retention Metrics 28

DNL OmniMedia

NOVEMBER 12, 2020

Donor Retention: This includes past major gift donors that are still giving regularly to your organization. Or, if you have very low past donor retention, that’s a sign that previous major gift donors had a sub-par experience after giving to your organization and that your stewardship strategies need attention! Communications.

Metrics 52

Metrics Gift Track Tech 52

Connection Cafe

MARCH 4, 2019

As a point of comparison, the U.S. There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. It was the right medium, but the wrong method.

Online 36

Online Giving Offline United States 36

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Donor Retention Retaining donors is the primary goal of your nonprofit’s donor management strategy.

Donor 52

Donor Management Guide Retention 52

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 49

Retention Gift Rate Conversation 49