article thumbnail

How To: Write Fundraising Auction Item Descriptions

Greater Giving

Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Indicate comparison (competitive, superior, ultimate, etc.) Plus, it helps guests quickly identify important details and what’s unique about each item.

article thumbnail

Is 2013 the Year of Video for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

Video 113
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. A white vs. red “Register Now” image is tested. Has your organization done any content testing?

Rate 134
article thumbnail

Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy.

Lesson 52
article thumbnail

Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

5) Test different headlines and descriptions with RSAs. When it comes to Google Ad Grants, there are two main elements you’ll want to consider: Headlines: These are the titles of your ads and include the hyperlink to your landing page. Think of headlines as a way to grab readers’ attention.

Grant 52
article thumbnail

The Benefits of One Story: Communicating Financial Information to Your Nonprofit Board

sgEngage

Include headlines in your graphs and clear section headers or keys that make your information easy to follow. When compiling your section of the board packet, tell your board members what they need to know clearly and succinctly. Most importantly, make the story appropriate to the questions and concerns of the board.

Story 66
article thumbnail

5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. I have a confession to make. I used to believe that online average gift size was a vanity metric.

Gift 41